Which RO Water Purifier Should You Choose? Urban Company, Livepure or KENT

Find out what the best RO water purifier to buy at home is. Explore the Urban Company vs Livpure vs KENT debate. You will find the best 6 models with multi-stage filtration, TDS, mineralisers, copper filters, alkaline enhancement, and many more to make sure you get safe drinking water at home. As water pollution levels increase and the Total Dissolved Solids (TDS) are high in most areas of India, Reverse Osmosis (RO) advanced purification is a necessity in every home. When selecting the proper purifier, the right balance to make is between purification technology, filter life, cost of maintenance, service support, and significant health aspects like mineral retainers, alkaline additions, and so on. The dominant brands in the segment of RO purifiers include Urban Company (UC), Livpure and KENT, with their respective benefits. Urban Company is dedicated to the long-term maintenance guarantee with no additional service fees, Livpure provides smart AIoT-controlled filtration and long-lasting filters, and KENT introduces the proven purification principles and the largest network of services in India. The top 6 RO water purifiers that are used in 2025 to accommodate municipal supply, borewell water, and tanker supply are listed below.

Top Products

Native by Urban Company M0 | RO+UV+Mineraliser (8-Stage) | 2-Year No Service | 6L Storage

This is a Native series entry-level model with optimal purification without unnecessary add-ons. It has an 8-stage filtration system consisting of RO, UV, and a mineraliser, which replaces the lost minerals in the RO process to enhance water purity and taste. Its best feature is the unconditional warranty on filters, parts and service visits only (2 years) that India has. It is a fantastic value option when it comes to low-cost maintenance, as it is built with a free pre-filter, compact design and 6-litre tank.

Main USP: India’s Only 2-Year Unconditional Warranty with Zero Service Cost.

Amazon Reviews: Users appreciate transparent pricing, warranty coverage, excellent water taste, and prompt installation in serviceable locations.

Reasons to Buy:
✓ Industry-first 2-year warranty on filters and parts
✓ Zero service cost, free pre-filter included
✓ Compact and durable design

Reason to Avoid:
✗ Smaller 6L tank and no Copper/Alkaline features

Native by Urban Company M1 | RO+UV+Copper+Alkaline (10-Stage) | 2-Year No Service | 8L Storage

The M1 improves purification using a 10-stage system: a copper infusion to boost the immune system and an alkaline filter to maintain the pH level of the drinking water. It offers a healthier production but the full 2-year unconditional warranty. It has an 8-litre storage tank, which is fit for medium to large homes that need a larger size and greater features. Key Unique Selling Point: The highest quality copper and alkaline filtration with 2 years of free initial maintenance and parts replacement in India.

Main USP: Premium copper and alkaline filtration with India’s only 2-year free maintenance and part replacement.

Amazon Reviews: Users appreciate improved taste, enhanced health features, and warranty benefits. Customer support is praised, especially in metro regions.

Reasons to Buy:
✓ Advanced 10-stage purification
✓ 8L capacity, mineraliser + copper + alkaline
✓ No service cost, 2-year unconditional warranty

Reason to Avoid:
✗ Higher purchase cost, standard RO water wastage still applicable

Livpure GLO PRO++ | RO+UV+UF | 2X Power Filter | No Filter Cost for 2 Years

This purifier is efficient and cost-effective. It has 7-stage RO+UV+UF filtration, which is applicable with hard and high-TDS water (borewell/tanker/municipal). The best filter, the 2X Power Filter, has a longer lifespan of 2 years of free filtering. The smooth black design is in line with contemporary kitchens.

Main USP: 2 years of zero filter cost, offering high lifetime savings.

Amazon Reviews: Users value savings and strong filtration. Some mention slower service in smaller towns compared to UC and KENT.

Reasons to Buy:
✓ Ideal for high TDS water
✓ 7-stage protection with no filter cost for 2 years
✓ Good value for larger households

Reason to Avoid:
✗ Standard 1-year warranty, no copper/alkaline enrichment

Livpure Lotier Smart | RO+UV+UF+CU+ALK+MIN | AIoT Wi-Fi | TDS Display | 2.5-Year No Service Cost

A smart purifier that is premium and intelligent with AIoT connections and application monitoring. It provides purification in 10 stages, such as Copper, Alkaline, and mineraliser. The in-built TDS meter and Wi-Fi control make it possible to monitor the water quality and filter life. Has a long-term service warranty of 2.5 years free of charge as well as filter replacement, making it cost-efficient to run.

Main USP: AI-powered smart filtration with 2.5 years of free servicing and filter cost.

Amazon Reviews: Highly praised for smart features, improved taste with Copper/Alkaline, and long-term maintenance savings.

Reasons to Buy:
✓ Smart TDS display + Wi-Fi monitoring
✓ 10-stage filtration with health add-ons
✓ No service cost for 2.5 years

Reason to Avoid:
✗ Smaller 6.5L storage, higher buying cost

KENT Grand | RO+UF+TDS Control + UV LED Tank | 8L Storage | High Flow Rate

KENT Grand is a reliable product based on Mineral RO™ Technology, which preserves the required mineral through the TDS Controller. Its multi-step purification involves using a UV LED in the storage tank to avoid recontamination. It is appropriate for all sources and provides a high volume rate of 20 litres per hour with the support of a countrywide service network.

Main USP: Mineral RO™ Technology with wide service coverage in India.

Amazon Reviews: Strong brand reliability and high TDS performance are key positives. Users note higher post-warranty service costs.

Reasons to Buy:
✓ TDS control retains natural minerals
✓ UV LED storage protection
✓ Extensive service network

Reason to Avoid:
✗ Higher annual maintenance cost, lacks Copper/Alkaline filtration

KENT Supreme Plus Alkaline + Copper | RO+UV+UF | TDS Control | Auto Flush | 8L

It is a complete health-based purifier with RO, UV, UF, TDS control, copper infusions, and alkaline filtration. The Auto Flush feature prolongs the life of the membrane and helps avoid scaling. The sterilisation of the water using UV in the storage tank maintains the hygienic water even when the storage is done over long periods.

Main USP: Advanced filtration with Alkaline and Copper from a trusted brand.

Amazon Reviews: Positive feedback for taste, TDS adjuster performance, and health features. Service cost remains a regular concern.

Reasons to Buy:
✓ Copper + alkaline + mineral retention
✓ UV LED storage and Auto Flush
✓ Suited for all water sources

Reason to Avoid:
✗ Higher filter/AMC costs post-warranty

Urban Company vs Livpure vs KENT: Comparison Table