Which RO Water Purifier Should You Choose—Urban Company, KENT, or Pureit?

Are you uncertain about which RO water purifier to choose between Urban Company, KENT, and Pureit for your home in 2025? This comparison assists in establishing which brand provides the most advantageous pricing regarding the quality of purification, water conservation, maintenance, and long-term stability. The choice of an appropriate reverse osmosis (RO) water purifier is critical for those households that are concerned about the safety of their drinking water. Leading brands in 2025 currently offer features such as highly enhanced filtration, water conservation, and after-sales services. The following detailed comparison allows identifying the best models of Urban Company, KENT, and Pureit to find out which purifier would be the most appropriate in this or that case in the house. There exist six famous models that have been evaluated considering not only price but also the stages of purification, the duration of filters, the cost of operation, water saving, and brand advantages. This guide assists in finding the best water purification solution for use in modern homes.

Native by Urban Company M1 (10-Stage RO+UV+Copper+Alkaline+Mineraliser)

Native M1 is the flagship purifier offered by Urban Company that is based on total purification and minimum maintenance. It has a 10-stage filtration system that filters high TDS and adds beneficial alkali and copper minerals. It is characterised by a 2-year no-service unconditional model—i.e., no service charges, no filter costs, and no visits from technicians in two years. It features a modern design that complements contemporary homes, and its long filter life can result in significant cost savings. Certain users do also complain that the manual tap dispensing design is not as convenient as the touch-based models, and the after-sales service is provided via the app, which can be slow at times.

Unique Feature:
2-Year Unconditional “No Service” Warranty (Free filters, parts, and service)

Ideal For:
Large families wanting premium purification, mineral benefits, and low maintenance

Amazon Reviews:
Rated as having the best water taste, length of life use and unparalleled 2-year warranty. Some of the users complained of delays during installation and minor problems with manual dispensing.

Specifications:
Dimensions: 33.5 × 25.2 × 54.6 cm
Installation: Wall Mount
Stages: 10
Weight: 8.6 kg

Reasons to buy:
✓ Very low maintenance for 2 years
✓ Extensive purification stages
✓ Copper and Alkaline benefits
✓ Elegant and modern appearance

Reasons to avoid:
✗ Manual tap instead of digital controls
✗ Support for out-of-scope issues may feel slow

Native by Urban Company M0 (8-Stage RO+UV+Mineraliser)

The least expensive Urban Company purifier is the Native M0, which purifies at eight stages using RO, UV, and remineralisation. It also has a 2-year unconditional warranty, which is the same warranty that M1 has, which greatly lowers the cost of ownership. It has a capacity of six litres; hence, it is suitable for smaller families.

Unique Feature:
2-Year Unconditional Warranty + Free Pre-Filter

Ideal For:
Couples and small families prioritising low maintenance and affordability

Amazon Reviews:
Users like the quality of water, economy on maintenance and free pre-filter. The small storage capacity and simple construction are mentioned as a few drawbacks.

Specifications:
Dimensions: 30.8 × 25.3 × 50.5 cm
Weight: 11.5 kg
Stages: 8

Reasons to buy:
✓ Most budget-friendly UC purifier
✓ Free pre-filter
✓ Includes 2 years of parts, filters, and service

Reasons to avoid:
✗ Smaller 6L tank
✗ No copper or alkaline features

KENT Grand – RO+UF+TDS Control + UV LED Tank

The KENT Grand has continued to be one of the most dependable models in India. The Mineral RO Technology is made up of RO, UF, TDS control, and UV LED purification. This is appropriate for borewell, tanker, and municipal water. The countrywide network of services offered by KENT is a significant benefit to the users of the system who want to get reliable after-sales services.

Unique Feature:
Industry-leading service network + UV LED protection in the tank

Ideal For:
Areas with high or fluctuating TDS where consistent service availability is essential

Amazon Reviews:
Complimented as reliable, good-tasting water, and high-TSS water. Other users note that there is wastage of water because the water does not recycle itself.

KENT Supreme Plus Alkaline + Copper

The KENT Supreme Plus is a high-end model that provides RO, UV, and UF, as well as TDS regulation, and the additional feature of alkaline and copper infusion. Zero Water Wastage Technology is the brightest feature that recycles rejected water to an overhead tank. Auto-flushing increases the longevity of membranes.

Unique Feature:
Zero Water Wastage + Copper + Alkaline + Auto Flush

Ideal For:
Health-focused and eco-conscious users with high-TDS water

Amazon Reviews:
There is a complete reduction of wastage and augmented taste, which is always positively rated. The process may be complicated in case plumbing integration is required.

Specifications:
Dimensions: 40 × 25 × 52 cm
Stages: RO+UV+UF+TDS+Alk+Copper

Reasons to buy:
✓ Zero water wastage
✓ Comprehensive filtration and mineral enhancement
✓ Longer membrane life due to Auto Flush

Reasons to avoid:
✗ Higher AMC costs
✗ Installation can take longer

Pureit Eco Water Saver RO+UV+MF+Mineral

The Pureit Eco Water Saver is made to be as efficient as possible in terms of water. It has a recovery technology called Eco Recovery, which recovers up to 60 percent of water and this reduces wastage by a considerable margin. This model has a 10-litre tank and 7-stage purification, which is great for large families and other regions with a limited supply of water.

Unique Feature:
Up to 60% water recovery (highest in this list)

Ideal For:
Large households and users conscious of water conservation

Amazon Reviews:
Much acclaimed for minimising wastewater and providing a big tank. There are reports of slow refilling at peak times of use.

Specifications:
Capacity: 10 L
Dimensions: 36 × 29.4 × 48.8 cm

Reasons to buy:
✓ Best-in-class water saving
✓ Large storage capacity
✓ Suitable for all water sources

Reasons to avoid:
✗ Higher price
✗ Fewer purification stages than the UC M1

Pureit Wave Plus Mineral RO+UV

The Pureit Wave Plus is a reliable upper middle-range system with 6 stages of purification and a maximum of 45 per cent water recovery – this is much higher as compared to the traditional RO system. It has a 7-litre storage capacity, which makes it fit the average-sized family.

Unique Feature:
45% water saving in a mid-range RO purifier

Ideal For:
Households wanting balanced performance, water saving, and affordability

Amazon Reviews:
Critiqued as being small in size, minimising wastage, and having high performance. The maintenance costs taken should be annual.

Comparison Table: Urban Company Vs KENT Vs Pureit (Best RO Water Purifier 2025)